An Boost to Brand Loyalty in Japan: Shohei Ohtani, Major League Baseball Player, Purchases a Tesla Model X

Japanese MLB star Shohei Ohtani has purchased a Tesla Model X. His decision to buy a Tesla as his first vehicle is sure to bring in a lot of free advertising for the Japanese company.

Japanese baseball player Shohei Ohtani plays for the MLB club the Los Angeles Angels as a pitcher, designated hitter, and outfielder. His 102.5 mph fastball was the fastest ever recorded by a Japanese pitcher and the National Baseball League. Ohtani is undeniably a baseball superstar and leaves a lasting impression on his devoted followers. Since he bought a Model X as his first automobile, he has also caught the eye of Tesla investors.

Ohtani, who obtained his driver’s license in the offseason, is now seen making his way to spring training in a Tesla Model X. He has currently been the owner of the vehicle for a number of months. Hiro Mizuno, a member of the Tesla board of directors and a fellow Japanese citizen who is enthusiastic about the widespread adoption of electric vehicles in his nation, posted a video of him getting into his new ride. The decision by Ohtani pleased Mizuno, who is deeply committed to renewable energy and electric automobiles. “Shohei Ohtani, a sensation in the Major League, picked the #ModelX as his first car!” “Smart move, Shohei,” he penned.

Elon Musk, CEO of Tesla, was clearly not apathetic about this issue after seeing this tweet; he used the heart and Japanese flag emojis to convey his feelings. Japan is the world’s fourth-largest auto market, so it’s no sеcrеt that he wants to increase Tesla’s clout there.

As of right moment, the manufacturer’s automobiles are still doing well in Japan, thanks in large part to the steep price cuts for the Model 3 that Tesla implemented on February 17th. Cars for the Japanese market are now made in China, which allows for faster and cheaper delivery than before, making this conceivable. Furthermore, financial incentives for purchasing EVs have been quadrupled by the Japanese government. The current rise in Tesla car delivery delays is a direct result of the surge in demand.

There will be a surge in Tesla sales and brand loyalty in Japan now that the baseball star has purchased one for himself. Consequently, Ohtani is just one of many famous people that provide free publicity for Tesla. The most prestigious accolade a brand can receive is when regular people and celebrities alike choose to drive their own automobiles, even in the absence of advertising.