Steph Curry’s most recent investment enters the $11,825,000,000 market.
Steph Curry is not unfamiliar with the business world. The NBA star, who is well-known for his forays into digital businesses and other sectors of the economy, is now focusing on the enormous American whiskey industry.
With his newest endeavor, Gentleman’s Cut Bourbon Kentucky Whiskey, Curry hopes to make a dent in the staggering $11,825,000,000 whiskey market.
The Gentleman’s Cut Bourbon Instagram page posted a video of their whiskey with Steph Curry getting a haircut in the background. The title of the post is:
“There’s never a bad time for a fresh cut.”
Over the years, the American whiskey market has grown steadily. This contains well-known varieties of whiskey as Tennessee, Rye, and Bourbon. This expansion has been primarily driven by the demand for premium American whiskies and the rise in supєr- and ultra-premium brands.
Throughout the 52 weeks running up to November 2021, the whiskey market, which is worth slightly over $10B, has been one of the alcσhσl industry’s top achievers.
Whiskey’s appeal, especially premium Bourbon and Tennessee whiskies, has grown by double digits in recent years.
Under the Stephen Curry Financial Portfolio, investments
In addition to becoming well-known on the court, Steph Curry has gained recognition in the business sector. Curry, whose net worth is estimated at $160 million by Celebrity Net Worth, has invested in 14 businesses, including Unanimous Media. He made his first tech investment in the online travel agency SnapTravel.
One of Curry’s most significant business endeavors is his media company, Unanimous Media. The company’s main interests include sports, faith, and family-oriented movies.
Another noteworthy investment is in Oxigen, a company that in 2020 will manufacture pH-balanced water enhanced with oxygen and electrolytes. The business produces a beverage meant to aid with muscle repair.
Steph Curry made an investment in TSM, an esports group, in 2018. Since then, the organization’s worth has significantly increased from $250 million in 2018 to an astounding $410 million. Curry just made an investment in Tonal, an AI-powered device designed for at-home workout enthusiasts.
SC30 Inc. is in charge of managing the player’s financial portfolio and is in charge of his investments, partnerships, and charitable endeavors. Being one of Under Armour’s marquee athletes is his largest relationship.
Because of all of his profitable endeavors, Steph Curry makes a greater living off of basketball than he does on the court.
