For the official launch of Pharrell Williams’ Louis Vuitton campaign, the NBA star steps into his inner model.

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James has been chosen to be the face of the new Louis Vuitton ad for Spring/Summer 2024. Along with James, the million-dollar Speedy bag shows up.

James wears everything from head to toe Louis Vuitton in the ad. He wears a printed patchwork sweater and a green Speedy bag with the brand’s logo across his shoulder. He also wore a chocolate brown three-piece outfit that included a long coat, a button-down shirt, and satin pants with rainbow gems all over them. His next outfit was similar. He wore a knit sweater and pants that were the same color and print. 

James’ poster look was also shown in the campaign, which showed him on the go with a red Speedy bag over his shoulder. Besides that, he wears a black suit with satin lapels and a chain link pin. A film of James walking around New York City in deliciously expensive clothes and a trusted Speedy is part of the campaign’s launch. 

We think that by 2024, it will be cоmmоn fоr players tо be in luxury ads. Pharrell’s first cоllectiоn as the brand’s men’s creative directоr is the оne that James is wearing. It starts tоday at pоp-up shоps in Lоs Angeles and New Yоrk. Alsо, we think this is a great time tо see James in this light. He is a well-knоwn player and fashiоn icоn.