Cryptocurrency giant Binance has forged a partnership with Khaby Lame, a prominent TikTok personality boasting over 142 million followers, to promote the realms of Web3 and, more specifically, revolutionize the world of NFTs alongside football icon Cristiano Ronaldo.

Khaby Lame, who recently claimed the title of the most-followed individual on TikTok, has become a global brand ambassador for Binance. The collaboration aims to simplify the understanding and adoption of crypto and Web3, utilizing Lame’s signature style of making intricate concepts accessible and enjoyable.

In addition to his role as a brand ambassador, Lame will collaborate with Binance on creating distinctive NFT collections, expanding the horizons of their joint initiatives.

Expressing his enthusiasm for the partnership, Khaby Lame stated, “I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”