Steph Curry not only made an impact on the NBA court when he wore his Warriors jersey, but he also represented the same mentality off the court this season by wearing outfits created by the designers from the Black in Fashion Council
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The game against the LA Lakers on Saturday night, 145–144 after double overtime, was one of Steph Curry’s most exciting. He wore an interesting outfit that went with his performance: a $400 outfit to support artist Taofeek Abijako, who is from Nigeria. This is done in partnership with Rakuten, a $10B company that sells high-quality goods online.
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The $400 outfit had a beautiful aquamarine short-sleeved polo shirt, white shirt flared frayed hem jeans, chunky platform boots, and a beanie to finish it off. Steph Curry’s sense of style went well with the simple, casual outfit because the shirt added a pop of color.
The Golden State Warriors star also thanked the Black in Fashion Council in his tweet. The Black in Fashion Council works with Rakuten to help up-and-coming fashion makers. The four-time NBA champion also gave his backing to this project.
People’s Jordan Greene says that Steph Curry’s relationship with Rakuten is a step in the right direction for creating representation in the fashion industry.
“It’s an awesome way to create representation in a field that needs it,” Curry said. “I’m no designer, I’m no fashion mogul, but I know there are creative ways to shine a light on some amazing talent. I’m excited for the world to see these designs on a new stage.”
“You’ll be able to see me wear their looks on the tunnel walks,” Curry added, “and then you’ll be able to shop their looks through Rakuten’s services. With the platform I have I also have the blessings to extend reach across the world … and find creative ways to elevate people who need support and deserve support, resources and attention.”
Curry thinks of his style as fluid because he is willing to try on a variety of clothes that fit his tastes and make them look even better. Many people around the world are fascinated by his flawless shot-making on the court, even though he isn’t the biggest or tallest player there.
The relationship between Steph Curry and Rakuten is a great example of a famous NBA player using his huge following to give people who want to work in fashion the help and attention they need.