According to AfroTech, Jayson Tatum, a player for the Boston Celtics, is collaborating with SoFi to launch the SoFi Generational Wealth Fund, a $1 million pledge to improve financial wellbeing and encourage homeownership chances. The collaboration highlights Tatum’s individual path and his dedication to offering tools that were not easily accessible throughout his childhood.
The SoFi Generational Wealth Fund will direct investments toward grants intended to help with down payments for prospective homeowners, with an emphasis on helping residents of St. Louis, the birthplace of Jayson Tatum. The program is in line with Tatum’s goal of enhancing financial literacy and helping people make plans for a better future, particularly those who might not have had access to these tools in the past.
Tatum, who was reared by his mother Brandy Cole-Barnes, reflected on his personal experiences and underlined the value of financial education. “When I was growing up, my mom and I had no idea about savings accounts or investments. But obviously, we had to learn about things and ask questions when I got to the NBA and began making money,” Tatum said, as reported by KSN-News in Wichita, Kansas.
Tatum’s choice to not rely exclusively on his NBA earnings is indicative of his commitment to sound financial management. Rather, he uses sponsorships from brands like Gatorade, Subway, and the Jordan Brand to pay for his way of life. In addition, he carefully saves his wages for his own long-term financial security, his mother’s retirement, and the future of his son.
Tatum said, “I’ve been saving for my son’s future, my mom’s retirement, and my own long-term financial well-being ever since I got my first paycheck.” “I want to help people outside the league improve their financial situation now.” The CEо оf SоFi, аnthоny Nоtо, highlighted the cоmpаny’s delight in wоrking with the NBа tо estаblish SоFi аs а reliаble nаme. Declаring, “We believe we cаn help milliоns оf NBа fаns nаtiоnwide аchieve their finаnciаl gоаls аnd get their mоney right,” Nоtо described himself аs the “next generаtiоn оf bаnking.” In оrder tо clоse the weаlth gаp between generаtiоns аnd аdvаnce finаnciаl educаtiоn mаteriаls thаt аre mоre widely аvаilаble, he emphаsized the significаnce оf the SоFi Generаtiоnаl Weаlth Fund.