Intel has enlisted the support of NBA star LeBron James for a nationwide advertising campaign aimed at boosting confidence in autonomous cars.

 

 

On Monday, coinciding with the premiere of Google’s self-driving car subsidiary Waymo’s advertising campaign, the television and digital ads began airing. “Driving Trust” is an Intel advertising campaign that portrays James anxiously approaching a car that resembles a Kia Cadenza—albeit the commercial obscures all marking of the vehicle.

(While Intel would not comment on the specifics of the car, there is a history of ties between James and Kia; in 2016, the Cleveland Cavaliers NBA player was featured in commercial campaigns for the Kia K900.)

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A representative from Intel confirmed to Fortune that the vehicle shown in the commercial is not autonomous. Intel is a manufacturer of autonomous vehicles. (I rode in one of these for a brief while.) Unfortunately, the actual McCoy wasn’t utilized in the commercial due to scheduling conflicts between the production and James’s availability of the autonomous car.

Intel confirms that James would like to ride in a self-driving car and adds that they will make it happen once James’ schedule is free. You can guarantee that James wants to lead his team to a championship, and the NBA finals aren’t until June, so Intel might have to wait a bit.

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