Steph Curry invested $11.8B into a wine business venture instead of focusing on basketball training

NBA star Steph Curry has branched out into a new business endeavor, targeting an $11.8B market with his latest venture

The market for whiskey in America has expanded gradually over time. This includes such well-known whiskey kinds as Rye, Tennessee, and Bourbon. The demand for high-end American whiskies and the growth of super- and ultra-premium brands have been the main drivers of this boom.

“There’s never a bad time for a fresh cut.”

One of the alcσhol industry’s greatest performers for the 52 weeks leading up to November 2021 has been the whiskey sector, which is valued at little over $10 billion.

The popularity of whiskey, particularly high-quality Tennessee and Bourbon whiskies, has increased significantly in the last several years.