Real Madrid’s extraordinary billion-dollar journey

 

 

Thanks to the wise decisions of president Florentino Perez, Real Madrid went down in football history by becoming the first club to reach the revenue milestone of 1 billion euros. It was a brave, arduous and also very glorious journey for Los Blancos.

The return of Florentino Perez to the chair of Real Madrid president in 2009 really changed the history of this club too much. People will forever remember the feat of winning the Champions League three times in a row, as well as the six elephant ear trophies brought to the traditional room within exactly a decade. But that alone is not enough to talk about the greatness of “Godfather” Perez, because not only on the field, he also helped Los Blancos win in the marketplace.

As everyone probably remembers, Real is one of the teams loyal to the Super League project, just because they are in dץe need of money. That was the time when the whole world was devastated by Coץid-19. Businesses struggled with falling revenue, Real Madrid had to borrow money to renovate the Santiago Bernabeu stadium. When the pץndemic broke out, the team’s net debt increased to 241 million euros. As a result, at the end of the 2022/2023 season, the team only recorded a profit of 12 million euros. And that number for 2021 is even… 300,000 euros.

That is the reason why during many transfer seasons from 2020 to 2021, people did not see Real Madrid actively operating in the transfer market. Only a few notable names were brought in such as Eduardo Camavinga (31 million euros) and David Alaba (free). On the other hand, President Perez strongly purged the squad and renewed the salary fund. In turn, stars such as Sergio Ramos, Raphael Varane, Karim Benzema, Casemiro, Marcelo, Garenth Bale or Eden Hazard left, helping the team significantly reduce the salary budget.