Erling Haaland and Vinicius Jr., two football players, play cops in the new movie CLEAR Men.

Erling Haaland and Vinicius Jr., two famous football players, have been named as the new faces of CLEAR Men shampoo. This is in time for the UEFA EURO 2024 football tournament. In the funny marketing video, the two football players are shown as detectives trying to figure out what happened with a my𝔰terious white trail.

Taking advantage of the fact that many people today love to watch crime shows on streaming services, the movie used well-known TV tropes to connect with viewers and make the problem of dandruff easy to understand.

In the movie, Haaland plays a detective who is looking into the strange white flakes that male victims leave behind. He finds out that the men were given the wrong shampoo by a bald crime boss.

In the movie, there was also a similar white-flake di𝔰aster in Rio de Janeiro before the second face of CLEAR Men, Brazilian football player Vinicius Jr., was shown. When both heroes use CLEAR Men shampoo, they are able to bҽat the dandruff storm in the end.

CLEAR has always used famous people as campaign ambassadors, but when they chose Haaland and Jr. as new spokespeople, it changed the tone of their messages. The new movie was more funny than the old ones, which made CLEAR ambassadors seem like overly masculine celebs. The company said in a statement that it wants to show people in a more human way so that more people will like it.

“Haaland and Jr. have made waves around the world with their legendary football feats. Each major achievement in their careers is proof of their unwavering excellence.” “This spirit fits perfectly with what CLEAR Men stands for as a brand: to be inspiring, innovative, and always pushing the limits of what we do,” said Elsharkawy Mohamed, brand VP for CLEAR Men around the world.

 

 

According to Subarna Prabhakar, global business director of MullenLowe Singapore, the new version of the CLEAR campaign shows its new football superstar ambassadors as detectives instead of showing them as football stars. This is meant to connect with younger consumers who are content-savvy and hungry for powerful stories.

“I’m thrilled to begin this new project with CLEAR Men,” Haaland said. “Taking on a character role was fun, and I hope people enjoy it.” It’s a wonderful relationship. You can tell CLEAR Men is good for men’s hair and skin because it doesn’t cause dandruff, grease, or itching. I’ve tried a lot of different hairstyles and it always works great.

“I am thrilled to be a part of this brand partnership, proudly representing and celebrating my Brazilian roots,” said Jr.