The ADIDAS Z.N.E. collection is adidas Sportswear’s newest sport meets style drop. It comes with a campaign featuring next-gen faces from its global family, such as Tate McCrae, Jude Bellingham, and Noah Lyles, to show how everyone can stay connected through a love of football, sports, dance, music, and more. The brand-new hoodies, sweatshirts, pants, t-shirts, and shorts are all made to be comfortable. They have color blocking details, and the black parallel stripes are meant to represent the lines that link communities and fandoms through sports and culture.
Top adidas next-gen stars like Tate McRae (a Canadian singer-songwriter and dancer), Xochitl Gomez (an actress and martial artist), Noah Lyles (a US track star), Su Yiming (a Chinese snowboarder), and football stars Jude Bellingham, Alessia Russo, and Paulo Dybala are all showing off the new collection of fresh looks. The lines on their field of play—from the track to the stage and pitch—inspired the ADIDAS Z.N.E. collection. Each icon represents a community in the world of sport or culture, and the uniforms were made to make fans of these icons feel like they belong and bring them together through a love of style, sport, and culture.
When asked about the new line and how he wears it, Noah Lyles says, “Style and sports are two of my biggest passions, and I try to combine them as much as I can, whether I’m on the track, off-duty, or walking down the tunnel on race day.” Being able to take this love even further as the face of adidas Sportswear’s new line is amazing. It’s important to me that my style always looks and feels new, so I’m always changing it up. I love big, bold outfits, but a big part of my style is also having basic pieces that I can wear with other things. Timeless pieces are the way to go. I’m grateful that my athletics career has taken me around the world and given me the chance to experience different cultures and communities. It has also affected the fashion styles I’ve worn over the years. To some extent, I believe this is what has helped me find my own unique vibe, and I can’t wait to see how it changes as I interact with more groups during my work and beyond.
Aimee Arana, adidas Global, General Manager, Sportswear & Training, said this about the new drop: “Trends change all the time, but comfort-first looks that come from and are influenced by sports are still at the top of today’s style scene.” To top it all off, our audience is showing unity with their peers by adopting these deeply rooted style rules in the culture of sport. This is exactly what the campaign was meant to celebrate. Each piece in the collection can be mixed and matched in a way that shows off the wearer’s personality and mood. However, the coordinated look is meant to bring people together, whether they are cheering for the home team or going to the field.