Along with Paulo Dybala, martial artist Xochitl Gomez, leading KPop trio BabyMonster and Chinese snowboarder Su Yiming, the campaign also boasts football stars Alessia Russo.

According to the firm, this varied lineup shows how “all can stay connected across the globe by a shared love of football, athletics, dance, music, and more”.

 

While the black parallel stripes “symbolise the lines that connect communities and fandoms to inspire all to unite through sport and culture,” the collection presents “comfort-first fits” with an all-new range of hoodies, sweatshirts, jeans, tees and shorts that take on colour blocking features.

Jude Bellingham advised that “track pants and hoodies are my go-to for days off and I’m all about comfort with a clean, fresh look.”

General manager, sportswear and training, Aimee Arana said: “Trends are always changing, but what we continue to see at the forefront of today’s style is comfort-first designs influenced and formed from the world of athletics. Furthermore, our audience is expressing togetherness by using these deeply ingrained in the society of sport style standards, therefore bonding with their peers exactly what this campaign aims to promote.

 

“Every item in the collection allows the wearer to mix and match in a way that reflects their own persona and mood; but, through a coordinate meant to evoke togetherness, either in the stands supporting a home team or on the playing field.”