BELFAST BORN, MANCHESTER MADE: The striking new blue kit of Manchester United is inspired by Ballon d’Or winner George Best in 1968 and the European Cup final

Manchester United’s striking new blue kit is a nod to the club’s legendary past, drawing inspiration from one of its most iconic players—George Best.

Born in Belfast and forever etched into the hearts of United fans, Best was a footballer of unparalleled talent, earning the prestigious Ballon d’Or in 1968. His legacy was cemented not only by his dazzling skills but also by his crucial role in helping Manchester United become the first English club to win the European Cup.

The vibrant blue kit pays homage to the year 1968, a landmark in United’s history. That year, George Best, along with teammates such as Sir Bobby Charlton and Denis Law, led the club to a glorious European Cup victory, defeating Benfica 4-1 in a dramatic final at Wembley.

Best’s contribution was unforgettable—scoring a goal that embodied his electrifying speed, technical brilliance, and creativity.

His extraordinary achievements on the field, alongside the Ballon d’Or honor, made 1968 one of the most cherished years in Manchester United’s storied timeline.