Lamine Yamal is expected to emulate Jude Bellingham and Lionel Messi as adidas seeks to establish the Barcelona wonderkid as a “signature player.”

According to reports, Barcelona striker Lamine Yamal plans to join the likes of Jude Bellingham and Lionel Messi by being an adidas “signature player.”

Consequently, what happened?At the age of 17, the teenage wonderkid has taken the world by storm and broken numerous records. At the age of 15, Yamal made his senior debut for La Liga powerhouse Barca. Since then, he has established himself as a Champions League performer and won European Championships.

Barcelona star Lamine Yamal is reportedly set to follow in Lionel Messi and Jude Bellingham’s footsteps by becoming a “signature player” for adidas.

THE LARGER IMAGEYamal is reportedly in the process of joining Real Madrid star Bellingham, Liverpool’s Mohamed Salah, and eight-time Ballon d’Or winner Messi in their “signature” stable, which will get him access to a unique boot range and logo.

WERE YOU AWARENESS?Adidas rebuffed Nike’s competitive approach in February 2024 to seal a long-term deal with Yamal. Since then, his reputation has only grown. The young player is now a star for both Barcelona and Spain and is one among the favorites to win the coveted Ballon d’Or award.

 

 

 

 

Next?Yamal will now collaborate with adidas to establish his own brand; signature lines are reportedly in the works. Given his increasing mainstream appeal, it is highly likely that he will eventually surpass fellow La Masia alumni Messi as the leading representative of adidas’ speed boot silo.