The Liverpool legend “stands for everything that’s wrong with football,” while Jurgen Klopp “destroys image.”

As Red Bull’s new head of soccer, Jurgen Klopp has “destroyed his image in one step” and “stands for everything that’s wrong with football.”

Jurgen Klopp has ‘destroyed his image in one step’ by taking the reins as Red Bull’s new head of soccer and ‘stands for everything that’s wrong with football’

After winning the Premier League, the FA Cup, two League Cups, the Champions League, the FIFA Club World Cup, and the European Super Cup, the German decided to depart Anfield in the summer.

The 57-year-old, who has been connected to several positions since leaving, says he “could not be more excited” to start his new role, which entails managing seven teams over four continents.

This move, which comes barely two years after Klopp denounced the Red Bull method, has angered many people, especially in Germany.

“I am aware of the extent to which traditionalists criticize the Red Bull concept, and I am also among them,” he stated.

The brand’s showpiece club, RB Leipzig, is still the most contentious football team in Germany 15 years after it was founded, when it acquired local team SSV Martkranstadt by evading German Football Association regulations.

“Members of the media and fans are thinking that Jurgen Klopp has destroyed his legacy,” German football expert Constantin Eckner told talkSPORT, responding to the outrage over Klopp’s choice.

Although it may not be a popular topic in Britain, Red Bull helped Leipzig go through the ranks and into the Bundesliga by purchasing a sixth division team when they first arrived.

“Red Bull is accused of evading the 50+1 rule, which is quite controversial and highly regarded in German football.

He served as the head coach of Borussia Dortmund and Mainz, two teams who have positioned themselves as the opposite of Leipzig and Hoffenheim.

“Many football fans are not just irritated, but also a little angry, especially Dortmund supporters.”

Because “the principles and structures underlying RB Leipzig’s actions football as we know and love it,” lower league opponents have refused to use Leipzig’s branded logo in their content. Last season, Heidenheim supporters displayed “football murderers!” posters in the away end, and SV Babelsberg supporters were successful in having preseason games against Leipzig canceled.

Klopp “destroyed his image with one step” and “sold out on everything he stood for all these years,” according to TV channel Sport1 analysts, while Kicker chief reporter Oliver Hartman referred to Klopp’s deal as a “dagger in the heart for football romantics.”

An opinion post titled “Klopp stands for everything that’s going wrong in football” was published by Waz, a local Ruhr media.

Additionally, according to German football commentator Kevin Hatchard, Klopp’s legacy will have suffered outside of Germany.

He told talkSPORT, “I think this will be quite a devisive step.” “Red Bull’s engagement in football has undoubtedly benefited youth development and investment, but they are still viewed negatively in German football and with other teams as well.

“We shouldn’t forget that Red Bull buys clubs, rebrands them, and you end up forgetting what the club was before.” “You look at some fans of Salzburg, the old Salzburg, who had to go and form their own club because they were so furious with what happened.”