Elise Seibold, marketing director at Lucozade, said, “Jude Bellingham is the perfect person to help people bring their all to the things that matter to them through our new platform, ‘Bring the Energy.'” He is an athlete of a generational level, very grounded, and very determined to show himself and leave it all on the field. Jude has been racing professionally with the England team for many years, and Lucozade has been his fuel of choice. We can’t wait for everyone to see him in action in our new campaign.

Jude Bellingham has signed a multi-year deal with sports drink Lucozade and will act as the face of the brand’s new multi-million pound TV campaign

Lucozade has a long history of working with famous British football players. They have a relationship with the Football Association that includes both the men’s and women’s teams, and they have also worked with John Barnes and Steven Gerrard in the past. Jude Bellingham is the future of English football, and he already has a lot of records and awards. He is the best example of the brand’s rallying cry to “Bring the Energy.” The new partnership between Lucozade and a football team strengthens the company’s commitment to developing young football players.

Jude Bellingham said, “When my brother and I watched our dad play football, I always saw him with a in his hand.” So working with such a well-known brand is a huge deal for me. I can’t wait to “Bring the Energy” with them this summer and beyond!”

In the “Football x Renovators” spot, a group of friends are ready to play football on their local pitch, but they find that it’s being fixed up by volunteers who are painting a mural. The two groups play a high-stakes game where they show off their skills and emotion, with Lucozade giving them energy. The ad is part of a new campaign that started with a group of basketball players and Northern soul musicians who “Bring the Energy” to their local sports hall. This second spot, like the first, was created by Sam Brown through Rogue.