Richard Brim, the chief creative officer at adam&eveDDB, stated, “It’s exciting to see Lucozade continue its tradition of partnering with national icons.

This second commercial builds on the success of the first and aims to generate enthusiasm for sports this summer.”

The scenes were carefully crafted by award-winning choreographer Supple Nam and former professional footballer Pep Centaño from Film Sport.

Their collaboration ensured a seamless blend of the renovators’ expertise and the football players’ skills.

The choreography highlights Jude’s football abilities, showcasing his speed and precision in making perfect passes. Jude’s energetic presence on the field exemplifies how Lucozade can elevate anyone’s performance, no matter their passion.