Danish energy drink STATE has brought on an impressive lineup of top-tier sports ambassadors, including Manchester United’s Christian Eriksen and Rasmus Hojlund, tennis star Caroline Wozniacki, and now Swedish Olympic gold medalist in cross-country skiing, Jonna Sundling.

How important are these partnerships? According to the brand’s founder, they’re crucial, as they validate a product specifically designed by athletes for athletes.

Creating a quality beverage was just the starting point; the real key to success has been building credibility for STATE. This has come through scientific support for its ingredients and the trust of elite athletes who back the brand.

The lineup of top athletes “means everything,” says founder Andersen. “Christian Eriksen only works with Nike and STATE. He joined us when we were just two friends in the kitchen. His support isn’t about money but the mission and quality of the product.”

And that, Andersen notes, is why STATE now has over 70 ambassadors who resonate with its mission of “longer-lasting energy.” Jonna Sundling echoed this sentiment, noting that several aspects of the brand attracted her, making it a “perfect match.”