Jude Bellingham recently joined the ranks of stars like Kim Kardashian, Lenny Kravitz, and Lewis Hamilton by sitting front row at Louis Vuitton’s spring/summer menswear show. Sporting an all-black floral brocade ensemble paired with a white silk scarf and the quintessential fashion-week accessory—sunglasses—the Real Madrid star made a striking impression.

Earlier this summer, as he traveled to Germany for Euro 2024, the 21-year-old elevated his travel style with Louis Vuitton’s iconic Keepall Bandoulière 45 duffle bag, a signature piece from the brand since 1930.

The hints of an evolving relationship between Bellingham and Louis Vuitton were evident. This week, the luxury fashion house made it official, naming Bellingham as an official “Friend of the House.”

In an interview with British GQ, Bellingham expressed his excitement, saying, “It is such a pleasure to join the Louis Vuitton family. Since I was young, I have always been drawn to the house. I am thrilled to continue building a relationship with Pharrell, whose work I deeply admire.”

This collaboration unites one of football’s brightest stars with one of the world’s most influential fashion brands, now under the creative direction of Pharrell Williams.