The collaboration highlights not just his athletic prowess but also his ability to connect with fans through fashion and self-expression.

The campaign features Morant showcasing PSD’s latest collection of premium men’s underwear, designed for both comfort and style.

With bold designs and innovative fabrics, the collection reflects a perfect blend of functionality and fashion, aligning seamlessly with Morant’s energetic and dynamic personality.

Whether it’s in the locker room, during a workout, or simply relaxing off-duty, Morant embodies the brand’s mission of empowering men to feel confident and comfortable in their own skin.

In promotional visuals, Morant is seen wearing PSD’s sleek designs, combining his natural charm with an undeniable sense of strength and elegance. The campaign celebrates the modern man, someone who is unapologetically authentic and embraces individuality—a concept that Morant himself represents.