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Liverpool FC and UPS are thrilled to unveil a new multi-year partnership, making UPS the Reds’ first official global logistics and shipping partner.

The two renowned brands will collaborate to enhance the global distribution of LFC’s retail and e-commerce operations.

The club will leverage UPS’s extensive logistics expertise, with UPS assisting LFC’s global retail and e-commerce channels. This partnership aims to improve the fan experience by delivering official merchandise to supporters more quickly and efficiently than ever.

LFC and UPS will also join forces to create unique opportunities and experiences, fostering engagement and positive outcomes for Reds fans, UPS customers, and employees alike.

Ben Latty, commercial director at Liverpool FC, stated: “We are excited to announce this global partnership with UPS. As one of the largest companies in the world, UPS brings a wealth of knowledge and expertise to our successful retail operations.

“We look forward to witnessing the impact this will have and how it will enhance fans’ experiences worldwide.”

With millions of small business owners around the globe supporting LFC each week, this partnership will also enable UPS to connect with its global customer base in a fresh manner.

“We are proud to serve as the official logistics sponsor of Liverpool Football Club,” said Kevin Warren, chief marketing and customer experience officer at UPS.

“Our global, integrated logistics network allows us to provide unparalleled speed and reliability as LFC expands its retail operations. We’re ready to deliver team spirit and pride to LFC fans, no matter their location in the world.”