For the MTN DEW RISE ENERGY campaign, LeBron James and his family are showing you behind the scenes of the most recent Mountain Dew commercial. The NBA player supported the cause for 60 seconds.

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At the start of the commercial, LeBron wonders, “Who would I be if I snoozed?” With a hint of curiosity, the celebrity states, “I might have been LeBron James, Salsa King, if I [would have] let myself get distracted.” In the end, James responds, “No.” “I decide to Rise,” the NBA player says.