Endrick Becomes Neosaldina Brand Ambassador in Record-Breaking R$12 Million Deal

Endrick, the 17-year-old rising star from Palmeiras and the Brazilian national team, has officially made his debut as a brand ambassador for Neosaldina. The young striker appeared in his first television commercial during a break in Big Brother Brazil 2024, marking a significant moment in both his career and the brand’s marketing strategy.

Endrick é o novo embaixador da Neosaldina em patrocínio de R$12 milhões – Sports Mkt

Reportedly worth R$12 million (approximately €82.7 million), the five-year contract signed in December is the most lucrative endorsement in Neosaldina’s history. It represents the brand’s bold move to connect with younger audiences through one of Brazil’s most talked-about athletes.

The commercial cleverly taps into Endrick’s retro appeal by featuring a 1950s-style football in Neosaldina’s signature colors. This detail was widely praised online, with Real Madrid Brasil commenting on X (formerly Twitter):”Tem que falar que foi uma bela sacada da Neosaldina usar uma bola dos anos 50 nas cores do remédio aproveitando o hype retrô do Endrick.”

Com Neosaldina, Endrick aparece pela 1ª vez como garoto-propaganda em comercial de TV – Exame

This partnership with Neosaldina marks just the beginning of a broader marketing campaign that will showcase Endrick across social media, public appearances, and promotional activities. The brand aims to solidify its relevance by aligning with one of the most exciting young talents in football.

Already a standout in the sport, Endrick has captured global attention with his rapid rise — earning a spot on Brazil’s senior national team and winning three major titles with Palmeiras. Now, with a major endorsement under his belt, he continues to build his legacy both on and off the field.