The NBA’s global expansion just keeps getting better, and hosting games in Paris is a big flex — blending elite basketball with one of the most iconic cities in the world. 🇫🇷🏀

This season’s showcase between the Milwaukee Bucks and Charlotte Hornets brought not only high-level competition to the Accor Arena but also some serious star power courtside. The presence of Kylian Mbappé and Neymar, along with other PSG teammates, added a whole new level of glitz to the NBA Paris Game.

Highlights from the Event:

🏟️ Historic Setting: This marks one of the NBA’s biggest pushes into Europe, giving French fans a chance to witness the league’s top-tier action live.

🎤 VIP Guest List: Besides Mbappé and Neymar, several NBA legends and global celebrities were in attendance, turning it into a hybrid of a game and a gala.

🤝 Culture Crossover: The vibe wasn’t just about basketball — it was a full cultural celebration. Fashion, music, and sport blended together, showcasing the NBA’s role as a global entertainment brand.

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Why It Matters:

The NBA isn’t just growing internationally — it’s investing in long-term fanbases outside the U.S.

Paris is a strategic location: strong basketball roots, a thriving street culture, and global appeal.

With stars like Victor Wembanyama putting French basketball on the map, the NBA is smart to ride the wave.

And having guys like Mbappé and Neymar courtside? That’s marketing gold. Two of the biggest names in football showing love for the NBA sends a message: sports are crossing over, and fans are here for it.

Would you want to see more NBA games overseas? Or maybe a matchup hosted in a place like Tokyo or Cape Town?